PAYPAL Closing The Racial Wealth Gap
Peep the Full Campaign HERE
PROJECT STAKES: It was June 2021, amid the COVID-19 pandemic slowdown. I led a small travel crew to film CEO Dan Schulman and partners as they discussed PayPal’s commitment to meaningful generational impact and investment in the fight against racial inequality. The campaign messaging was significant and forward-thinking; it was a privilege to produce and empower/embrace this content. Filming took place in Jackson, Mississippi, San Jose, California, and Chicago, Illinois. Despite a jam-packed shoot schedule and potential health risks, I prioritized our team's safety during production and travel, effectively directing the set and executing Zoom interviews with the Fortune Editorial Team.
<— Back in New York, at the Walker Hotel, the day after the crew returned home, I realized we had quietly entered a rare and wild collective reality. Health equity and access are fundamental principles we must take seriously for a healthy society.
SHOUT-OUT
Credits: DoP Blake Echinseer
AC: Rhys Lynn (seen below)
Editor: Greg Sucharew
Colorist: Lee Eaton
Mix: Barbaros Ali Kaynak
Producer: (Me) end-to-end production process from start to finish for Casual Films.
Executive Producer: FJ.
LOCAL CREW
Special thanks to the local crew whose names aren't mentioned here—ya’ll contributed to the making and helped ensure our safe return back to New York, Florida, and Pennsylvania.
Notable: FORTUNE Brand Studio + PayPal won two bronze awards for this video, 'Closing the Racial Wealth Gap', at The Anthem Awards. This is the inaugural year of The Webby Awards' new organization, which recognizes purpose- and mission-driven work by people, companies, and organizations worldwide.
