PAYPAL Closing The Racial Wealth Gap
Peep the Full Campaign HERE
PRODUCTION STAKES: Led a travel crew in June 2021 to film CEO Dan Schulman and partners for PayPal’s impact initiatives addressing racial inequality. As a woman of color, the campaign resonated with me. I line-produced and directed shoots in Jackson, Mississippi; San Jose, California; and Chicago, Illinois. Navigated complex logistics and high-profile subjects on behalf of Casual Films. Ensured team safety and implemented production safety procedures during the COVID-19 surge amid a demanding back-to-back schedule. Patched Fortune Editorial and client teams via Zoom. Responded with agile improvisation. This was an unforgettable experience that culminated in a special result. Received production praise and deepened internal diversity exploration.
<— Back in New York at the Walker Hotel, the day after the crew returned, I realized we had entered a rare and wild reality. A quiet moment shaped by recent experiences made the fundamentals of a healthy society clear: health equity, access, and collective wealth are vital in an imperfect world.
SHOUT-OUT
Credits: DoP Blake Echinseer
AC: Rhys Lynn (seen below)
Editor: Greg Sucharew
Colorist: Lee Eaton
Mix: Barbaros Ali Kaynak
Producer: (me) end-to-end video production for Casual Films partnering with Fortune’s creative and editorial team—vision, deadlines, and B2C objectives from brief to final delivery.
Executive Producer: FJ.
LOCAL CREW
Special thanks to the local crew whose names aren't mentioned here—ya’ll contributed to the making and helped ensure our safe return back to New York, Florida, and Pennsylvania.
Notable: FORTUNE Brand Studio + PayPal won two bronze awards for this video, 'Closing the Racial Wealth Gap', at The Anthem Awards. This is the inaugural year of The Webby Awards' new organization, which recognizes purpose- and mission-driven work by people, companies, and organizations worldwide.
